Introducing Haiku Organic Fabric!

Our new organic fabric collection, Haiku, is scheduled to arrive this week, and it’s now up on our website for preorder! We did our first photo shoot for the collection last weekend, and wow did we get some beautiful shots. We took our models up to the Briones reservoir near our house, and I basically just ran after them with the camera trying to capture the images as they did their thing.

One of the nice things about using friends as models is that they just play, and it’s more fun than work for everyone.

The new fabrics sew up beautifully, and we had some great sewists on the job (thank you, One Girl Circus and Laurie Smith!) The dress patterns above are the Hide and Seek Dress by Oliver + S, New Look’s pattern 6888, and our own Ella Dress.

We’ll also be introducing a new skirt pattern at Quilt Market, the Sarah Skirt, shown below. It’ll be up on our site soon!

Four of the Haiku designs will also come on a beautifully drapey cotton lawn. The delicate prints are a perfect match with this fabric, and I’ve been loving the samples we’ve sewn up with it, like the two below:

Both the Haiku poplin and Haiku lawn will be arriving this week, and you can see the full collections on our website here, and here.

Stay tuned for more news soon!